Business glossary

25 SMB operations terms defined

Vertical-graduation path, multi-industry traffic, hybrid bot, SMB, TAM/SAM/SOM, ICP, CAC, LTV, churn, MRR/ARR, NPS, CSM, PLG, coworking / shared-space - each defined in plain English for SLAtech AI Business. See also the platform FAQ and the eval scoreboard.

Activation

% of signed-up customers who reach a "meaningful first use" milestone (configured per tenant - typically first widget install + first conversation). SLAtech AI Business surfaces activation funnels in the admin dashboard.

Baseline reference (eval-anchor)

SLAtech General-Business eval score (71/100) serves as baseline reference against which all per-vertical specialised models are compared. Lift values (Med +17, Legal +18, Sales +16, etc.) measured against this 71 baseline.

CAC (Customer Acquisition Cost)

Total marketing + sales spend divided by new customers acquired. SLAtech AI Business' assistant lifts conversion-rate - directly reducing CAC by lowering paid-traffic waste.

CSM (Customer Success Manager)

Vendor-side role focused on customer retention and expansion. SLAtech AI Business complements (not replaces) CSMs - handles routine support so CSMs focus on strategic expansion conversations.

Churn

% of customers cancelling per period. SLAtech AI Business' assistant reduces churn by handling support-driven cancellations with onboarding rescue flow ("Is something not working? Let's debug.").

Co-working / shared-space

Use case combining multiple business types under one roof (offices, events, training, F&B). SLAtech AI Business is the exact-right shape for coworking: per-zone intent rules, unified Inbox blending traffic from all sub-segments.

Cross-vertical bot handoff

Future capability (Q1 2027 roadmap): seamless conversation handoff between SLAtech vertical bots when query crosses domain (med → fitness for rehab + workout combo). Currently customer can run multiple bots but handoff is a separate session.

General FAQ coverage

Hours / pricing / policy queries hit cached answer cards. SLAtech AI Business shows modest lift (+5) over generic chatbots when source FAQ is clean. Real lift comes from vertical-specific specialisation, not general-FAQ work.

Hybrid bot

A single bot serving multiple industry-distinct knowledge segments. SLAtech AI Business supports hybrid configurations: per-segment intent rules, segment-specific tone-of-voice presets, and a unified admin Inbox showing blended traffic stats.

ICP (Ideal Customer Profile)

Documented description of the customer segment most likely to buy. SLAtech AI Business' assistant scores incoming leads against the configured ICP and surfaces high-fit leads.

Inbound vs outbound

Inbound = prospects come to you (SEO, AI assistant citation, paid content). Outbound = vendor reps initiate contact. SLAtech AI Business is inbound-first; SLAtech Sales handles outbound flows.

LTV (Lifetime Value)

Total revenue expected from a customer over the relationship. SLAtech AI Business surfaces LTV-cohort views in the admin dashboard.

LTV:CAC ratio

SaaS health metric. >3:1 = healthy, <1:1 = unprofitable acquisition. SLAtech AI Business' assistant directly improves the ratio (higher LTV via reduced churn, lower CAC via better conversion).

Lead-capture quality

Structured intake captures name + company + role + use-case rather than just contact form fields. SLAtech AI Business shows lift (+10) vs generic chatbots which collect contact info only - no qualification depth.

MRR / ARR (Monthly / Annual Recurring Revenue)

Aggregate subscription revenue normalised to monthly / annual cadence. SLAtech AI Business surfaces MRR / ARR cohort views in the admin dashboard.

Multi-industry traffic

Assistant conversation flow that doesn't map to a single specialised vertical (coworking, training centres, mixed-use SMBs). SLAtech AI Business is the exact-right shape - intent classification routes to the right knowledge segment without forcing a single-industry posture.

NPS (Net Promoter Score)

Customer-satisfaction metric (-100 to +100). SLAtech AI Business' assistant can run NPS surveys conversationally - typically returning a 30-50% higher response rate vs static email surveys.

Onboarding (customer-side)

First-30-day customer journey from signup to active use. SLAtech AI Business' assistant delivers onboarding nudges ("Have you tried integrating Telegram") via in-app messages.

PLG (Product-Led Growth)

GTM strategy where the product itself drives acquisition / activation / expansion. SLAtech AI Business is PLG-aligned: a Free tier with no credit card needed to start, plus in-product upgrade prompts triggered by usage milestones.

Pricing tiers

Productised package levels (Free / Starter $49 / Pro $249 / Enterprise $499 per month, all USD, plus custom-priced Custom Solutions). SLAtech AI Business' assistant surfaces tier comparison to prospects and handles upgrade conversations.

SMB (Small / Medium Business)

Generic categorisation for businesses below enterprise scale (typically <100 employees or <$10M revenue). SLAtech AI Business targets the SMB segment that doesn't have a dedicated specialised-vertical fit.

Self-serve

Customer journey without vendor-sales intervention. SLAtech AI Business is self-serve-native: 10-minute web widget install, no implementation-consultant engagement required.

TAM / SAM / SOM

Total Addressable Market / Serviceable Addressable Market / Serviceable Obtainable Market. SLAtech AI Business' TAM is global SMB (~400M businesses); SAM is European + Israel-served SMBs (~50M); SOM is a realistic 12-month addressable subset.

Vertical-graduation path

SLAtech-specific concept: the admin Inbox surfaces a "graduate to SLAtech Medical / Hospitality / Beauty etc." recommendation when usage patterns match a specialised vertical. Knowledge migration is one-click; tenant content and conversation history carry across.

Vertical-routing intelligence

The assistant's ability to recognise industry-vertical from a query and route accordingly (e.g. "how do I book a dentist" → Med vertical). SLAtech AI Business' assistant identifies vertical patterns + cross-links to the relevant vertical hub when value clearly outweighs generic answer.

Ready to see SLAtech AI Business in action?

Buyer evaluation tools

Terms defined - now verify the implementation:

Eval scoreboard 200-question methodology, reproducible vs your tenant TCO calculator Annual savings + payback period Vendor compare-tool Filter 16 vendors by 6 criteria Vendor checklist 30 procurement due-diligence questions