James Okoro
Growth Partner · NorthPeak, San Francisco · 13 years
About James
James leads NorthPeak's growth practice. He helps clients find demand they can actually capture — new segments, sharper pricing, and a go-to-market motion that converts.
With a commercial career spanning sales leadership and strategy, he sees growth from both the spreadsheet and the field, and won't sign off on a plan the front line can't run.
Where James helps most
The practices James leads on and contributes to across NorthPeak engagements.
Growth
New segments, channels and products — demand you can actually capture, backed by a credible business case.
Explore GrowthDigital
Product, data and platform choices that move the metrics — pragmatic, not buzzword-led.
Explore DigitalStrategy Consulting
Where to play and how to win — evidence-based direction your board can back and your teams can run.
Explore Strategy ConsultingHow James works
James is relentless about the source of growth. Before any plan, he'll pin down exactly where the next dollar comes from and why a customer would choose you.
He tests fast and cheap — small commercial experiments that de-risk the big bets before you commit the budget.
Selected work
- Designed a pricing and packaging change that lifted revenue without losing volume.
- Built the go-to-market motion behind a successful entry into a new customer segment.
- Rebuilt a commercial engine, aligning sales, marketing and product around one funnel.
- Leads NorthPeak's commercial-experimentation approach.
Illustrative engagements for a fictional demo firm.
“James showed us the growth was hiding in our pricing all along.”
— CEO, B2B software
Work With James
Tell the assistant your challenge and it will set up a free consultation with James or the right partner for the job.
Book a Consultation →This is a fictional demonstration page created by SLAtech to showcase the SLAtech Business AI assistant. “NorthPeak” and James Okoro are not real; the role, biography, experience and quote are illustrative only.