David Hale

David founded NorthPeak on a simple belief: senior advice should be delivered by senior people, from first conversation to final result. Before consulting he spent a decade as an operator — running P&Ls, turning around a business unit, and living with the consequences of his own decisions. That operator's instinct shapes every engagement he leads.

As Managing Partner he sets the firm's standard and personally sponsors its most complex mandates — the bet-the-company decisions where analysis, judgement and nerve all have to line up. Clients call him when the stakes are high and the answer isn't obvious.

David starts with the decision, not the deck. He wants to know what you're actually choosing between, who has to own it, and what would have to be true for it to work. Everything after that serves the choice in front of you.

He's blunt when it helps and patient when it counts. You'll get a clear recommendation, the honest trade-offs behind it, and a partner who stays in the room while it's executed.

“David didn't tell us what we wanted to hear — he told us what we needed to decide, then helped us do it.”

— COO, technology group